Facebook hopes to retain more users with VR platform Horizon and updated VR headsets

September 26, 2019
Digital Transformation More...
Conference More...
by Vladimir Roznyatovskiy
Average importance

Facebook announced its VR social platform Horizon and released a stand-alone and untethered Oculus Quest model with hand tracking. While VR adoption is currently mostly restricted to entertainment, with some exceptions for training, this space is important strategically. For the majority of the working population, these gadgets may seem alien; however, younger users thirsty for captivating experiences will grow up with VR platforms like Horizon as means of communication, therefore making it easier to reach more users. Facebook's future depends on its user base; for others, quality of customer engagement might be a differentiator. Such clients should evaluate how their businesses can leverage VR content and interactions in the years to come.

For the original news article, click here .

Further Reading

Microsoft HoloLens 2 goes on sale

News Commentary | November 08, 2019

Microsoft began sales of its second AR headset, the HoloLens 2. Many improvements were made to enable its widespread use. Hand and eye tracking functionality makes interactions easier, the compute module at the back of the headset balances the front hardware weight, and improved optics and computing... To read more, click here.

Virtual Reality

Technology | December 04, 2019

Technology that isolates a user from the real surrounding environment to simulate a computer‑generated one. Not part of subscription

Daqri sells its AR patents

News Commentary | February 24, 2020

We previously noted that Daqri downsized its operations. A very promising AR glasses developer of the past is now recovering investors' losses by selling its IP. The mission turned out to be too big to accomplish and remains the focus of large companies like Microsoft, Apple, and Google. Startups ... Not part of subscription