NEWS COMMENTARY

Facebook hopes to retain more users with VR platform Horizon and updated VR headsets

Published:
September 26, 2019
Coverage:
Digital Transformation More...
Activities:
Conference More...
by Vladimir Roznyatovskiy
Average importance

Facebook announced its VR social platform Horizon and released a stand-alone and untethered Oculus Quest model with hand tracking. While VR adoption is currently mostly restricted to entertainment, with some exceptions for training, this space is important strategically. For the majority of the working population, these gadgets may seem alien; however, younger users thirsty for captivating experiences will grow up with VR platforms like Horizon as means of communication, therefore making it easier to reach more users. Facebook's future depends on its user base; for others, quality of customer engagement might be a differentiator. Such clients should evaluate how their businesses can leverage VR content and interactions in the years to come.

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