NEWS COMMENTARY

23andMe quietly builds a clinical trial recruitment business

Published:
October 03, 2019
Coverage:
Digital Transformation More...
Activities:
Strategy
by Nardev Ramanathan
Very important

23andMe has been quietly working for months on its clinical trial recruitment business by emailing customers who've opted in with recommendations about clinical studies they could be part of. It has recruited for studies in disease areas including Alzheimer's, Parkinson's, and liver disease. This press release further solidifies 23andMe's intent to leverage its massive database of some 10 million consumers catered toward pharma (who are hungry for real-world genomic data) in developing precision therapies. This is interesting and one of the first such strategic shifts by a consumer genomics company we've seen, and it highlights the opportunity genomic data can present for clients, especially in Asia, where a large gap still remains.

For the original news article, click here .


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