NEWS COMMENTARY

SOAPBOTTLEs will face a steep slope for adoption

Published:
November 07, 2019
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Not all solutions being developed to tackle plastic waste are good or even feasible. SOAPBOTTLE is a novel idea that uses solid soap to encapsulate liquid soap; however, it seems very unlikely that these "soap" bottles will be found on supermarket shelves next to traditional plastic bottles anytime soon. This announcement highlights the need for out-of-the-box solutions for moving away from plastics for single-use packaging applications. Yet, with such creative ideas being introduced, it is important that functionality and performance be maintained or improved with minimal changes to consumer behavior in order to achieve success.

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