SOAPBOTTLEs will face a steep slope for adoption

November 07, 2019
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Not all solutions being developed to tackle plastic waste are good or even feasible. SOAPBOTTLE is a novel idea that uses solid soap to encapsulate liquid soap; however, it seems very unlikely that these "soap" bottles will be found on supermarket shelves next to traditional plastic bottles anytime soon. This announcement highlights the need for out-of-the-box solutions for moving away from plastics for single-use packaging applications. Yet, with such creative ideas being introduced, it is important that functionality and performance be maintained or improved with minimal changes to consumer behavior in order to achieve success.

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Further Reading

Coca-Cola to face yet another PR fiasco for plastic pollution

News Commentary | January 22, 2020

Coca‑Cola will be judged harshly in the court of public opinion for stating so bluntly that a move away from plastic bottles is unrealistic; however, almost all CPG companies have concluded that aluminum and paper bottles do not provide the same performance that consumers demand at a price they will... To read more, click here.

Smurfit Kappa partners with WWF Columbia to ensure responsible forestry

News Commentary | August 24, 2020

While paper and pulp products are perceived to be more sustainable than plastics, that is often untrue, as they can lead to deforestation. Smurfit Kappa is committing to responsibly sourcing its feedstock and helping prevent illegal logging in Colombia; this type of commitment from paper companies ... To read more, click here.

What's better than a circular economy? Maybe a loop-the-loop economy – for now, anyway

Analyst Insight | December 15, 2020

The vision of a circular economy is an appealing one – waste is converted back into the same type of new product it came from, the circle is closed, and no (or, more realistically, far fewer) new raw material resources need to be fed into the system. In plastics, this concept is the promise of ... Not part of subscription