SOAPBOTTLEs will face a steep slope for adoption

November 07, 2019
Accelerating Materials Innovation More...

Not all solutions being developed to tackle plastic waste are good or even feasible. SOAPBOTTLE is a novel idea that uses solid soap to encapsulate liquid soap; however, it seems very unlikely that these "soap" bottles will be found on supermarket shelves next to traditional plastic bottles anytime soon. This announcement highlights the need for out-of-the-box solutions for moving away from plastics for single-use packaging applications. Yet, with such creative ideas being introduced, it is important that functionality and performance be maintained or improved with minimal changes to consumer behavior in order to achieve success.

For the original news article, click here .

Further Reading

Coca-Cola to face yet another PR fiasco for plastic pollution

News Commentary | January 22, 2020

Coca‑Cola will be judged harshly in the court of public opinion for stating so bluntly that a move away from plastic bottles is unrealistic; however, almost all CPG companies have concluded that aluminum and paper bottles do not provide the same performance that consumers demand at a price they will... To read more, click here.

Biomass balance underscores larger challenges in implementing sustainable solutions

Case Study | June 01, 2021

BASF has been one of the main chemical players gaining attention for the biomass balance approach, at least in recent years. The company uses some quantity of renewable resources like bio‑naphtha or biogas along with standard petroleum‑based inputs for chemicals and materials production. It then ... Not part of subscription

Kimberly-Clark jumps on the PHA bandwagon with RWDC partnership

News Commentary | June 17, 2021

There has been a lot of mixed news surrounding bioplastics of late, much of it centering around the true value proposition of these materials. At the end of the day, brands like Kimberly‑Clark are striving to reduce the amount of fossil fuel‑based plastics used in production with bioplastics being ... Not part of subscription