NEWS COMMENTARY

Sonos acquires Snips, an on-device, privacy-focused voice assistant developer, for $37 million

Published:
November 25, 2019
Coverage:
Digital Transformation More...
Activities:
Acquisition
by Cole McCollum
Average importance

Sonos, a company that makes speakers and sound systems, previously worked with Amazon and Google to embed their digital assistants into some of its speaker models. To use the digital assistants, however, those speakers are reliant on a cloud connection, which opens up privacy concerns for some customers. This acquisition will allow Sonos to develop products that maintain privacy by processing speech commands for audio playback on the device itself. Additionally, these capabilities will make Sonos less reliant on Amazon and Google, which compete directly with Sonos by selling their own smart speakers. Clients should note that for narrow use cases like audio playback control, edge computing for AI is quickly is becoming a reality.

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