DSM acquires personalized nutrition startup AVA

November 25, 2019
Last Updated:
November 25, 2019
CPG More...
“Better-for-You” Transformation More...
by Thomas Hayes
Average importance

Financial details of the acquisition were not disclosed. This deal is DSM's sixth since 2018 in personalized nutrition, although it is the only outright acquisition. AVA is an online platform, providing nutrition and coaching recommendations based on eating patterns. The acquisition is an anomaly compared to DSM's previous moves in the personalized nutrition space, all of which included a hardware component. As subtly signaled in the press release, DSM may be piecing together the different offerings from each of its external partners under AVA's platform.

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