Toyota invests $394 in aviation startup Joby, poorly judging the appropriate size and time of investment in eVTOL

January 16, 2020
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As we've previously noted, eVTOL vehicles are the most challenging area to succeed in within future aviation technologies due to high technical and regulatory barriers. Furthermore, the idea of air taxis being a form of mass transportation is purely fictional due to the high expected operating costs and infrastructure challenges of setting up this type of network. Toyota specifically cites it will seek to leverage its manufacturing expertise, an irrelevant point given that there is no market for eVTOLs today. It may be betting on a promising startup, as Joby was founded a decade ago and has been testing prototypes for several years, but Toyota is badly misjudging its timing and scale of investment in air taxis.

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