Coca-Cola to face yet another PR fiasco for plastic pollution

January 22, 2020
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by Drishti Masand and Charles Willard

Coca-Cola will be judged harshly in the court of public opinion for stating so bluntly that a move away from plastic bottles is unrealistic; however, almost all CPG companies have concluded that aluminum and paper bottles do not provide the same performance that consumers demand at a price they will accept – this is old news packaged poorly in an out-of-context quote. Clients should continue focusing on realistic solutions like integrating recycled content rather than disrupting their entire value chain with alternative material options.

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