NEWS COMMENTARY

Personalized nutrition startup Kaigo raises $3 million seed round from high-profile angel investors but is on a path to failure

Published:
February 04, 2020
Coverage:
Emerging Ecosystems in Agrifood and Health More...
Activities:
Investment
by Thomas Hayes
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Angel investors included Mike Lee (founder of MyFitnessPal) and Micromanagement Ventures (founded by former NBA commissioner David Stern). Based on body composition and health history, Kaigo provides dietitian-guided nutrition programs, daily meal delivery, and on-demand support. Founded in 2014, the company currently provides services in New York City and San Francisco, with plans to add Los Angeles and Washington, D.C., this year. Although its end-to-end solution is attractive, Kaigo is on the same path that Habit has gone through. Personalized meal kits are not scalable due to the supply chain complexity – expect Kaigo to go under in the next five years.

For the original news article, click here .


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