Two winners of the NextGen Cup Challenge launch pilot tests in California

February 20, 2020
Accelerating Materials Innovation
by Drishti Masand
Very important

CupClub and Muuse both have "smart" reusable cup systems to replace and reduce single-use cup waste. The pilot tests will be in local coffee shops in San Francisco and Palo Alto, California, U.S. – cities where other reusable cup models are being tested/adopted/piloted. Consumer behavior changes are unreliable, and so these reusable cup models need to establish a proof of concept, more so than other material alternatives. Clients looking for single-use cup alternatives should closely monitor these pilot tests to see if these startups can succeed with a reusable cup model; coffee shops globally have attempted the rental mugs and BYO cup models, but consumer adoption remains low. 

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