NEWS COMMENTARY

Two winners of the NextGen Cup Challenge launch pilot tests in California

Published:
February 20, 2020
Last Updated:
February 20, 2020
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by Drishti Masand
Very important

CupClub and Muuse both have "smart" reusable cup systems to replace and reduce single-use cup waste. The pilot tests will be in local coffee shops in San Francisco and Palo Alto, California, U.S. – cities where other reusable cup models are being tested/adopted/piloted. Consumer behavior changes are unreliable, and so these reusable cup models need to establish a proof of concept, more so than other material alternatives. Clients looking for single-use cup alternatives should closely monitor these pilot tests to see if these startups can succeed with a reusable cup model; coffee shops globally have attempted the rental mugs and BYO cup models, but consumer adoption remains low. 

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