NEWS COMMENTARY

By launching smart insole with Adidas and EA, Google pushes further toward immersive computing

by Jerrold Wang
Very important

Unlike the smart backpack project where Google's Jacquard Tag enables users to control smartphone in new ways, the Adidas smart soccer insole uses Jacquard to sense and analyze the user's movements (like kicking power and running speed and distance). Users can pull their data from real-world soccer games and use it to get rewards from EA's FIFA Mobile game. This smart insole is just one application of Google's Jacquard Tag, which serves for a broader initiative of making sensing, computing, and analytics an ongoing and integrated experience. Clients making consumer products should monitor Jacquard's current and upcoming projects and consider following the initiative through product development.

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