European Commission adopts Circular Economy Action Plan as part of the European Green Deal

March 12, 2020
Accelerating Materials Innovation More...
by Gihan Hewage
Truly disruptive

The action plan aims to help consumers make more circular choices across a variety of products, with an emphasis on areas that heavily use resources and have a high potential for circularity: electronics, batteries and vehicles, packaging, plastics, textiles, construction and buildings, and food. Waste reduction is a major focus of the initiative and will be achieved both by increasing recycled content and by offering more durable products while restricting planned obsolescence. Critically, the European Commission proposes that companies must substantiate environmental claims using standardized Product and Organisation Environmental Footprint methods. This plan stands out as a move toward a circular economy while minimizing greenwashing.

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