NEWS COMMENTARY

Livekindly Co. enters the plant-based space with $200 million in funding, three acquisitions, two partnerships, and an investment

Published:
March 13, 2020
Services:
CPG More...
Priorities:
“Better-for-You” Transformation More...
Activities:
Acquisition More...
by Thomas Hayes
Truly disruptive

The $200 million in funding came from the founders, a mix of industry veterans. The newly formed entity acquired Livekindly Media, from which its name derives, and two plant-based chicken brands in LikeMeat (from Germany) and The Fry Family Food Co. (from South Africa). It has set up partnerships with poultry companies PHW Group in Europe and RCL Foods in South Africa. Additionally, it acquired an equity stake in Puris, the pea protein supplier that has a JV with Cargill. The press release mentioned that the group plans to continue acquisitions, signaling that Livekindly Co. is looking to scale big and scale fast. Clients, plant proteins are reaching unprecedented levels of commercial maturity. Move swiftly or be left behind. 

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