Smart ring company Oura seeks digital biomarkers for COVID-19 in research study with University of California, San Francisco

March 24, 2020
CPG More...
“Better-for-You” Transformation More...
by Danielle Bradnan
Truly disruptive

This research study to identify digital biomarkers comes on the heels of other studies based on smartphones and other wearables for early detection of other medical conditions, such as dementia and depression – as well as, in a notable study with Fitbit, the flu. This research is not only important for developing new tools to get a preliminary diagnosis in advance of testing for COVID-19 but also for advancing research for disease and population health management in the years to come after this crisis has passed. Clients should be looking for research partnerships with wearables startups to identify these biomarkers now as a way to  not only mitigate the current crisis but also continue future plays in healthcare.

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