NEWS COMMENTARY

Nohbo raises $3 million in seed funding for its dissolvable shampoo drops

Published:
March 31, 2020
Coverage:
Accelerating Materials Innovation More...
Activities:
Investment
Low importance

The funding round will allow Nohbo to scale manufacturing to 15 million drops per month (priced at around $0.6/drop), reflecting current demand. Yet there are still questions surrounding future growth, especially given the company's main value proposition of reducing plastic waste. Similar to single-use detergent pods, its drops still require secondary housing. This may be problematic if the packaging is more difficult to recycle than traditional plastic bottles, leading to more (not less) waste. While it makes sense for the company to target small single-use toiletries, many hotels are switching to bulk sizes to combat plastic waste, and eco-conscious (or picky) travelers prefer to use reusable containment to house their favorite products.

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