NEWS COMMENTARY

Pure Harvest Smart Farms secures $20 million Series A plus $100 million commitment to produce smart tomato farm in UAE

Published:
April 07, 2020
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The Series A round and funding commitment led by Wafra, Kuwait's national investment company, and supported by the Alliances for Global Sustainability, are the largest for a regional company in the Middle East. They serve to enable expansion throughout the region, starting with Kuwait and Saudi Arabia. While automated greenhouses often focus on lettuce production, Pure Harvest reached year-round tomato production from its 1 ha greenhouse in Nahil, thanks to collaborations with greenhouse developers like Certhon. The company already distributes to retailers including Waitrose and Carrefour. Clients, expect advanced production of fruits and vegetables to grow but be dictated by regional socioeconomics and food and technology demands.

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