NEWS COMMENTARY

Starbucks rolls out new plant-based offerings in China with Beyond Meat, Oatly, and OmniPork (Green Monday)

Published:
April 22, 2020
Services:
CPG More...
Priorities:
“Better-for-You” Transformation More...
Activities:
Product
by Thomas Hayes
Average importance

This comes on the heels of KFC teaming up with Cargill for plant-based chicken in the same market. While that will be for select restaurants over a limited period of time, Starbucks will be making a permanent change across all of its China locations. There is major shift in momentum for plant-based alternatives in Asia, but Starbucks should also be looking to pair plant-based dairy and eggs with plant-based meats. Don't be surprised if it acts on this, perhaps in tandem with Just given its ambitious growth plans for China. Nevertheless, as food service outlets come back online in select markets like China, now is the time to launch new products through those channels, with consumers eagerly looking to return to their usual dining spots.

For the original news article, click here .


Further Reading

Beyond Meat and PepsiCo form JV for plant-based snacks and beverages

News Commentary | January 27, 2021

Terms of the deal were not disclosed. The JV, called "The PLANeT Partnership," underscores how the line between SMEs and large corporations is blurring in the plant proteins space. Clients should expect other plant‑based meat companies to diversify their product portfolios into new categories, with ... Not part of subscription

Picture-perfect: Predictions for the cosmetics industry in 2021

Analyst Insight | March 12, 2021

The world of beauty and personal care is commonly associated with fast‑moving fads that keep R&D teams on their toes. While it is necessary to keep up with consumers' rapidly evolving attitudes, it is also helpful to take a step back to identify the broader themes behind them in order to help ... Not part of subscription

"We weren't trying to greenwash" – the infamous words of another "sustainable" solution gone wrong

News Commentary | April 14, 2021

Innisfree, a Korean brand owned by Amorepacific, was forced to clarify (badly) that its recent "paper bottle" packaging was actually a paper label innovation, and the reference to a paper bottle was misused. The greater issue this example highlights is that once brands are caught greenwashing, it is... To read more, click here.