NEWS COMMENTARY

Reebok and Abercrombie & Fitch Co. partner with thredUP, a "Resale-as-a-Service" platform

Published:
April 29, 2020
Coverage:
Accelerating Materials Innovation
Activities:
Partnership
Average importance

In addition to Reebok and Abercrombie partnering with ThredUp, we have seen other major apparel brands join the resale bandwagon, including H&M, Patagonia, The North face, Gap Inc., Macy's, JCPenney, and many more. Given the slowdown of the apparel industry due to the prior decline of in-person shopping, apparel brands' and retailers' adoption of all-online retail due to COVID-19, and the economic downturn, it is likely that online resale and reuse will see increased consumer adoption. Partnering with online resale and reuse platforms is an option that can add a much-needed revenue stream.

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