Amyris gets approval to sell its fermentation-derived Reb M product in Canada and Brazil

April 30, 2020
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Amyris initially launched its Reb M sweetener Purecane in December 2019 in the U.S., and the B2C product is currently sold through Purecane's e-commerce site as well as on Amazon. Following this regulatory approval, Amyris can expand to other countries like Canada and Brazil. Amyris produces its Reb M product by fermentation of cane sugar using an engineered S. cerevisiae production strain. The company previously announced an agreement with Raízen and is in the midst of building a commercial facility for Purecane in Brazil. While Amyris' commercialization through a B2C route provides the company a head start compared to DSM-Cargill's JV Avansya, widespread adoption of Purecane in the B2B sugar reduction market will be key to its success.

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