NEWS COMMENTARY

Coveris' new paper-and-plastic solution may be worse than plain old plastic packaging

Published:
May 18, 2020
Coverage:
Accelerating Materials Innovation
Activities:
Product
by Drishti Masand
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The key differentiator for Coveris' new packaging solution is the precut tape separation technology to spilt up the paper that's used on the outside and the flexible-film plastic on the inside for a "sustainable" solution. Unfortunately, this solution relies primarily on consumers to separate the different layers, which is the solution's fatal flaw; companies cannot rely on consumers to change their behavior. Clients need to recognize the distinction between novel ideas and feasible ideas – a better solution would be a soluble debonding plastic film lining, such as those from SmartSolve or No Waste Technology.

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