Coveris' new paper-and-plastic solution may be worse than plain old plastic packaging

May 18, 2020
Accelerating Materials Innovation
by Drishti Masand

The key differentiator for Coveris' new packaging solution is the precut tape separation technology to spilt up the paper that's used on the outside and the flexible-film plastic on the inside for a "sustainable" solution. Unfortunately, this solution relies primarily on consumers to separate the different layers, which is the solution's fatal flaw; companies cannot rely on consumers to change their behavior. Clients need to recognize the distinction between novel ideas and feasible ideas – a better solution would be a soluble debonding plastic film lining, such as those from SmartSolve or No Waste Technology.

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