NEWS COMMENTARY

Apple acquires stealth data cleaning automation startup Inductiv to potentially improve Siri

Published:
June 03, 2020
Coverage:
Digital Transformation More...
Activities:
Acquisition
by Harshit Sharma
Low importance

According to reports by Bloomberg, Apple has acquired Inductiv, a data cleaning automation startup for technology development behind the Siri digital assistant. Inductiv was founded in early 2019 as a spinoff from the University of Waterloo and operated in stealth mode up until its acquisition. Although details regarding Inductiv's technology remain undocumented, the company incorporated machine learning for identifying and correcting errors in data. With that said, clients should take note of Inductiv's co-founder Ihab Ilyas' association with Tamr, another data cleaning startup he co-founded in 2013. Given the correlation, it is possible Inductiv offered a similar solution to Tamr centered around deduplication and format inconsistencies.

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