Spin, the electric scooter subsidiary of Ford, is expanding its service to Europe amid positive indications of user growth and acceptance since the COVID-19 pandemic began. While competitors Lime and Bird have notably pulled services and vehicles from many cities, Spin has been asked to fill gaps in city transportation brought about by strict public transit regulations and reduced service. As the world slowly begins to reopen and mobility increases, Spin is exploiting an opportunity to expand its offering of personal mobility services to commuters still wary of the shared, confined spaces characteristic of public transit. This unique opportunity seeks to validate micromobility's utility as an important part of the future of urban mobility.
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