Uber partners with California city to support on-demand transit integration

June 30, 2020
The Future of Mobility
Partnership More...
by Chad Goldberg
Average importance

The project represents Uber's first full-service SaaS integration with existing on-demand community microtransit. While we have seen Uber integrate with city transit that enables point-to-point journey planning that incorporates additional modes of transportation, this is the first case of the company integrating and enabling booking of existing public ride-share assets via the Uber app. Though the city transit service pockets the commuter fares, Uber will earn a flat fee of up to $80,000 for managing the platform, which, if scaled to other communities, could have huge implications as an alternate revenue stream for the company. Clients should monitor the project and expect Uber to add more city transit agencies to its customer list.

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