NEWS COMMENTARY

With subscription service for AI-enabled imaging sensors, Sony is too aggressive

Published:
July 01, 2020
Coverage:
Digital Transformation More...
Topics:
Activities:
Strategy
Average importance

Sony's image sensor business aims to embrace the SaaS business model for its AI-enabled in situ data-analyzing imaging sensors. It is a smart move for Sony to adopt a value-based pricing strategy to drive revenue growth. However, the company's move lacks understanding of consumer behavior. Charging consumers recurring fees to use the sensors will likely fail, similar to how BMW failed to keep its subscription business model for using Apple CarPlay. On the other hand, it would be more valuable for Sony to offer systematic sensing solutions for commercial or industrial uses, which could help drive tremendous revenue growth using the SaaS model. However, this requires significant interdepartmental collaborations and even external partnerships.

For the original news article, click here .


Further Reading

Rendever

Company Snapshot | January 08, 2020

The company was founded by Dennis Lally, Kyle Rand, Reed Hayes, and Thomas Neumann. To date, the company has raised about $40,000 from grant funding. Among its investors, we highlight MassChallenge and MIT delta v. The company makes a virtual reality platform (comes with a headset, VR content, and ... To read more, click here.

Polysync

Company Snapshot | February 11, 2020

The company is a developer of a vehicle interface platform that enables external vehicle control through electronic commands; it includes both hardware and accompanying control software application programming interfaces (APIs), which work together to allow users to make commands via drive‑by‑wire. ... Not part of subscription

Brisa Robótica

Company Profile | March 11, 2020

Develops a hardware and software kit for adding autonomous capabilities to vehicles including lawnmowers, forklifts, and palletizers Differentiated by the claim that the kit can be used on any type of vehicle in any environment with a wide range of low‑cost sensor options Sells its kit to ... To read more, click here.