NEWS COMMENTARY

PepsiCo's new IoT sparkling water maker may shape the beverage industry through personalization

Published:
July 17, 2020
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by Jerrold Wang
Very important

This appliance, called SodaStream Professional, brings beverages to offices, campuses, and travel hubs. Offering a personalized experience, the appliance not only allows users to customize flavors, carbonation levels, and temperature in drinks but also syncs with a phone app to record users' preference, drink history, water intake, and daily hydration goals. If PepsiCo can solve consumers' hygiene concern in public areas, the appliance has potential to shape the beverage industry, given that personalization features can drive user satisfaction and that user engagement may build user lock-in to disrupt the current beverage sales channels. For these reasons, clients providing consumer products should monitor the deployment of this appliance.

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