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July 17, 2020
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Further Reading
Changes in shopping behavior point to fundamental changes in how CPG brands will interact with consumers
News Commentary | December 03, 2020
Shopping app downloads in the U.S. in November and especially on Black Friday reached an all‑time high, increasing by 15% and 8% year over year, respectively – a trend largely driven by COVID‑19. A more important and long‑lasting trend is around leading CPG brands in personal care, food and beverage... Not part of subscription
Data platform startup Foodmaestro works with online supermarket Ocado for personalized food shopping experience
News Commentary | June 10, 2021
Foodmaestro, a data platform facilitating food transparency and healthy eating, helps Ocado personalize consumers' experience by labeling the ingredients they are allergic or intolerant to and automatically ruling out the products containing them. This technology shortens consumers' product search ... Not part of subscription
AR is a low-hanging fruit for food packaging innovation
News Commentary | August 13, 2021
General Mills, the maker of Reese's Puffs, released limited‑edition cereal boxes with printed synthesizer images that allow consumers to create music mixes using an AR app. Games in or on CPGs used to be captivating but are no longer a differentiator. However, the emergence of digital tools and ... Not part of subscription
by Jerrold Wang
This appliance, called SodaStream Professional, brings beverages to offices, campuses, and travel hubs. Offering a personalized experience, the appliance not only allows users to customize flavors, carbonation levels, and temperature in drinks but also syncs with a phone app to record users' preference, drink history, water intake, and daily hydration goals. If PepsiCo can solve consumers' hygiene concern in public areas, the appliance has potential to shape the beverage industry, given that personalization features can drive user satisfaction and that user engagement may build user lock-in to disrupt the current beverage sales channels. For these reasons, clients providing consumer products should monitor the deployment of this appliance.
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