NEWS COMMENTARY

U.S. Air Force to provide free home testing kits for fertility through MFB contract

Published:
July 17, 2020
Coverage:
Digital Transformation More...
Activities:
Markets
Average importance

Fertility testing is often done in doctors' offices, but it is increasingly possible to move the provision of this kind of care into the home with mail-in testing services. Home testing has been gaining popularity for years but is being accelerated by COVID-19, where there is a need to outsource as many medical services into the home as reasonably possible. Fertility testing in particular is a powerful use case because it affords privacy to the consumer, and the U.S. Air Force's choice to provide this service is a potent testament to its use case. Telehealth is being hyped right now due to COVID-19, but clients should be looking to the less stereotypical modes of telehealth like remote monitoring (including home testing) for lasting ROIs.

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