NEWS COMMENTARY

Another major player enters into agriculture carbon market

Published:
July 22, 2020
Coverage:
Emerging Ecosystems in Agrifood and Health More...
Activities:
Strategy
Very important

The agriculture carbon market continues to heat up with the announcement that Bayer will begin a dedicated initiative of its own in Brazil and North America. The announcement follows a similar initiative by Land O'Lakes and Microsoft. The carbon market will be the first dedicated entrance of agriculture majors into outcome-based business models and will serve as the catalyst for the necessary integration of digital tools under such initiatives. Clients across the board should recognize the opportunity but take careful notice that economic returns may not be as large as predicted for clients, so clear communication of outcomes and reducing the complexity of carbon markets for buyers and credit providers will be critical to success.

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