Johnnie Walker spirits will be packaged in 100% plastic-free, paper-based bottles starting 2021

July 24, 2020
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Diageo (parent company of Johnnie Walker brand) has formed a JV called Pulpex with Pilot Lite to develop the paper bottle technology and will manufacture the paper bottles in-house. The company has always used third-party suppliers for its glass bottles, so it is unclear why the company decided to produce the paper bottles internally; it is very unusual for a brand owner company to vertically integrate itself to produce packaging along with its core products. Clients should note that it is better to partner with startups or converters to obtain sustainable packaging solutions rather than trying to do it all themselves. 

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Further Reading


Company Snapshot | November 18, 2019

The company was founded by Alpla and BillerudKorsnäs in 2019 to commercialize a paper‑based bottle initially developed by ecoXpac. The core technology for the venture is from ecoXpac's work; BillerudKornäs is the feedstock provider; Alpla will provide expertise for manufacturing bottles on a ... Not part of subscription

Amcor's eyebrow-raising "PET is the clear choice" initiative is misleading

News Commentary | November 21, 2019

The way Amcor's "Choose Plastic" initiative is presented is almost the same as Ball Corp's for aluminum cups. PET is relatively more recyclable than other plastics, and Amcor highlights some obvious advantages for PET. However, it is unclear if using almost the same messaging as other companies, ... To read more, click here.

NEO Plastics

Company Snapshot | April 27, 2020

NEO Plastics was founded in 2017 and bought by Aripack in 2018; Aripack has integrated NEO Plastics into its packaging business and commercialized the technology. NEO Plastics is a developer of an organic additive that accelerates the natural microbial degradation process for most conventional ... To read more, click here.