Merck Animal Health's acquisition of IdentiGEN indicates imminent system change for livestock production

August 06, 2020
Emerging Ecosystems in Agrifood and Health More...
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IdentiGEN's DNA TraceBack combines livestock DNA and data analytics to increase the traceability of beef, seafood, pork, and poultry products. The deal closely follows Merck's acquisition of Quantified Ag and complements Merck's growing portfolio of animal health monitoring technologies. Moreover, the addition of IdentiGEN enables Merck to monitor livestock through the entire value chain, improve its position in animal tracking, and more effectively promote its portfolio of medicines, vaccines, and services to livestock producers. Clients, this move sets Merck up to dominate in the animal health space; invest or engage with technologies that collect animal data (related to health or location) to sustain market share, or risk falling behind.

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