NEWS COMMENTARY

Smurfit Kappa partners with WWF Columbia to ensure responsible forestry

Published:
August 24, 2020
Coverage:
Accelerating Materials Innovation More...
Activities:
Partnership
Average importance

While paper and pulp products are perceived to be more sustainable than plastics, that is often untrue, as they can lead to deforestation. Smurfit Kappa is committing to responsibly sourcing its feedstock and helping prevent illegal logging in Colombia; this type of commitment from paper companies is crucial to ensure that sustainability claims are actually realized, rather than greenwashing consumers. Without responsible forestry, the overall environmental impact of paper products tends to be higher than that of plastics and simply shifts the burden of packaging problems. Clients should realize that sustainability claims need to be assessed throughout the value chain – from feedstock sourcing to production, use, and end-of-life processing.

For the original news article, click here .


Further Reading

Have you been greenwashed? Understanding the convoluted issue of how to identify and avoid greenwashing

Analyst Insight | August 17, 2020

As sustainability becomes increasingly important and consumers become more educated around the topic, it is becoming increasingly common for brands to be accused of greenwashing. Greenwashing is the process of conveying a false impression or providing misleading information about how a company's ... Not part of subscription

Paper for progress: A conversation with Mohawk on sustainable paper products

Analyst Insight | October 08, 2020

Mohawk is a family‑owned American paper mill that has focused on high‑end paper products for almost 90 years. Lux recently had a chance to sit down with Chris Harrold, Mohawk’s SVP of Marketing & Creative, to discuss Mohawk Renewal, its new line of sustainable paper products. What follows is an ... Not part of subscription

Industry Event Recap: Key takeaways from the 2021 Rethinking Materials summit

Analyst Insight | May 26, 2021

Last week, Lux attended the 2021 Rethinking Materials summit, a two‑day event focused on innovation in plastics and packaging to curb CO2 emissions and combat waste. Conferencegoers hailed from all parts of the plastics and packaging value chain, representing 42 countries worldwide. The event ... Not part of subscription