Smurfit Kappa partners with WWF Columbia to ensure responsible forestry

August 24, 2020
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While paper and pulp products are perceived to be more sustainable than plastics, that is often untrue, as they can lead to deforestation. Smurfit Kappa is committing to responsibly sourcing its feedstock and helping prevent illegal logging in Colombia; this type of commitment from paper companies is crucial to ensure that sustainability claims are actually realized, rather than greenwashing consumers. Without responsible forestry, the overall environmental impact of paper products tends to be higher than that of plastics and simply shifts the burden of packaging problems. Clients should realize that sustainability claims need to be assessed throughout the value chain – from feedstock sourcing to production, use, and end-of-life processing.

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