Seventh Generation launches powder-based cleaning products in plastic-free packaging

September 03, 2020
Accelerating Materials Innovation
by Drishti Masand
Average importance

This new sustainable product line from Seventh Generation has two innovations – changing liquid products to powder form and replacing plastic packaging with steel canisters. The switch in materials is driven primarily by the ability to reuse or recycle steel canisters once empty. However, replacing single-use plastic with steel is challenging due to extra capital expenses for Seventh Generation and a potential increase in cost for the consumer. With a price premium for sustainability, the success of this line will depend on a change in consumer behavior. The company is launching a pilot test for the products through Grove Collaborative; clients should monitor to see if consumers care enough about sustainability to front the extra cost.

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