NEWS COMMENTARY

Personalized recommendation feature of Google Assistant is worth serious attention from all CPG brands

Published:
September 11, 2020
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A new feature of Google Assistant is making personalized recommendations of restaurants and recipes based on users' search history and smart device data. Some recommendations are further tailored to time; for example, dinner recipes are suggested in the evening. Though the feature is currently limited to consumer sectors, CPG clients should pay serious attention to it. First, Google's activity reconfirms the emerging trend of using consumer data to analyze their demands and drive personalized offerings. Second, Google has the potential to shape the sales of different CPG brands with highly customized product recommendations using data obtained through its different collection modes (like its search engine, wearables, and home devices).

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