Personalized recommendation feature of Google Assistant is worth serious attention from all CPG brands

September 11, 2020
Consumer More...
Claims More...
by Jerrold Wang
Very important

A new feature of Google Assistant is making personalized recommendations of restaurants and recipes based on users' search history and smart device data. Some recommendations are further tailored to time; for example, dinner recipes are suggested in the evening. Though the feature is currently limited to consumer sectors, CPG clients should pay serious attention to it. First, Google's activity reconfirms the emerging trend of using consumer data to analyze their demands and drive personalized offerings. Second, Google has the potential to shape the sales of different CPG brands with highly customized product recommendations using data obtained through its different collection modes (like its search engine, wearables, and home devices).

For the original news article, click here .

Further Reading

Virtual try-on feature on Google app will impact the long-term strategy of stakeholders in the cosmetics space

News Commentary | December 18, 2020

Through partnerships with ModiFace and Perfect Corp, the Google app now provides virtual try‑ons for lipstick and eyeshadow from several leading brands and also allows users to view expert recommendations. This development promises to offer a shopping experience comparable to that in the store, ... To read more, click here.

CES 2021: Key takeaways about the future of smart and connected consumer products

Analyst Insight | February 02, 2021

The 2021 Consumer Electronic Show (CES), held between January 11 and 14, garnered tremendous attention from across the globe. Due to COVID‑19, CES 2021 went virtual, which allowed more attendees to join the event, learn about new product releases, and gain insight into developments in the consumer ... Not part of subscription

AR is a low-hanging fruit for food packaging innovation

News Commentary | August 13, 2021

General Mills, the maker of Reese's Puffs, released limited‑edition cereal boxes with printed synthesizer images that allow consumers to create music mixes using an AR app. Games in or on CPGs used to be captivating but are no longer a differentiator. However, the emergence of digital tools and ... Not part of subscription