Personalized recommendation feature of Google Assistant is worth serious attention from all CPG brands

September 11, 2020
Digital Transformation More...
Claims More...
by Jerrold Wang
Very important

A new feature of Google Assistant is making personalized recommendations of restaurants and recipes based on users' search history and smart device data. Some recommendations are further tailored to time; for example, dinner recipes are suggested in the evening. Though the feature is currently limited to consumer sectors, CPG clients should pay serious attention to it. First, Google's activity reconfirms the emerging trend of using consumer data to analyze their demands and drive personalized offerings. Second, Google has the potential to shape the sales of different CPG brands with highly customized product recommendations using data obtained through its different collection modes (like its search engine, wearables, and home devices).

For the original news article, click here .

Further Reading

AWS can bring Alexa Voice Service to a device at a lower cost

News Commentary | December 09, 2019

The RAM and chip only serve to detect consumers' words to wake Alexa, and the other voice recognition processes will happen on the cloud. Compared with the previous solutions, AWS now requires a much smaller RAM and a cheaper chip to empower a device with Alexa Voice Service. This progress will make... Not part of subscription

From awareness to purchase – highlighting emerging digital solutions to convert strangers to consumers

Analyst Insight | March 27, 2020

One major defining factor of consumer brands' success is whether they can effectively convert a stranger to a consumer. Through this conversion process, consumers' activities fall into three segments: forming awareness of the product, considering (or evaluating) the product, and making a purchase. ... Not part of subscription

The newly launched Amazon Shopper Panel will make the company an inevitable partner for CPG companies seeking personalization

News Commentary | October 23, 2020

This program rewards users $10 per month to for uploading 10 receipts per month from any non‑Amazon purchases (like grocery, dining, and others); users can earn more rewards if they answer surveys in the program. Amazon will use the collected data to better understand users and improve product and ... Not part of subscription