The facilities will be located in the Jiaxing Economic and Technological Development Zone (JXEDZ) outside of Shanghai. Trial runs are expected by the end of 2020, with full-scale production in early 2021. This is not Beyond Meat's first foray into the Chinese market, most recently partnering with Starbucks and Yum China, but will be its first local production footprint. Even as homegrown startups like Starfield Food & Science Technology gain momentum, it will be difficult for new entrants to challenge Beyond Meat's scale. With that said, there are certainly opportunities to better align products with local consumer preferences. Clients should look to capitalize on this white space in any way possible.
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