McDonald's is the first in the food service industry to join TerraCycle's Loop platform to test a reusable cup for hot drinks on the go

September 11, 2020
Accelerating Materials Innovation
Partnership More...
by Drishti Masand
Very important

As part of the reusable cup trials, Loop's cleaning system is developed in partnership with Ecolab and ensures that each item is sanitized and meets high health code requirements. The reusable cup model needs to establish a proof of concept, more so than other material alternatives, as this model relies on consumer behavior change, which is unreliable. Moreover, post-pandemic, it is unclear if consumers will be willing to adopt shared cups for the sake of sustainability, or prefer single-use for hygiene reasons. Clients looking for single-use cup alternatives should closely monitor the progress of this pilot test to see if McDonald's succeeds with a reusable cup model.

For the original news article, click here .

Further Reading

TerraCycle to bring reusable packaging platform, Loop, to retail stores

News Commentary | February 10, 2020

As an online‑only platform, Loop faced numerous roadblocks for consumers, such as deposits for packaging, $15 shipping costs for orders under $100 (in the U.S.), the inconvenience of shipping back empty containers, and limited product offerings. By bringing the platform to retailers, such as its ... To read more, click here.

Indian nutraceutical startup Bhookha Haathi launches AI-based personalized nutrition service

News Commentary | April 09, 2020

The service requires users to complete a survey on basic health information (e.g., age, weight). Based on the information, personalized nutraceutical, diet, and lifestyle recommendations are made. The model is very similar to Persona (acquired by Nestlé in 2019). While a personalization approach ... Not part of subscription

Rethinking packaging: Digital tools enable reusable packaging to be reinvented as a sustainable solution

Analyst Insight | October 15, 2020

Reusable packaging is not new or novel: These solutions have existed for much longer than single‑use packaging. However, digital tools are giving reusable packaging a new wave of life, potentially allowing for significant benefits and accommodating shifting consumer preferences around sustainability... Not part of subscription