NEWS COMMENTARY

McDonald's is the first in the food service industry to join TerraCycle's Loop platform to test a reusable cup for hot drinks on the go

Published:
September 11, 2020
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by Drishti Masand
Very important

As part of the reusable cup trials, Loop's cleaning system is developed in partnership with Ecolab and ensures that each item is sanitized and meets high health code requirements. The reusable cup model needs to establish a proof of concept, more so than other material alternatives, as this model relies on consumer behavior change, which is unreliable. Moreover, post-pandemic, it is unclear if consumers will be willing to adopt shared cups for the sake of sustainability, or prefer single-use for hygiene reasons. Clients looking for single-use cup alternatives should closely monitor the progress of this pilot test to see if McDonald's succeeds with a reusable cup model.

For the original news article, click here .


Further Reading

TerraCycle

Company Profile | December 08, 2020

Primarily develops collection systems and technologies to help recycle nonrecyclable waste; its main waste composition is a combination of HDPE/PET and PP/PE, which it converts to plastic pellets and sells to manufacturers for plastic lumber, plastic containers, and dunnage Custom designs ... Not part of subscription

E-commerce's Impact on CPG Packaging

State of the Market Report | June 30, 2021

E‑commerce is a growing force in retail, and there has been an explosion of e‑commerce native brands. These brands have designed their packaging from the ground up for an e‑commerce environment – but these design choices have been slow to filter into mainstream products. This report looks at how e‑... Not part of subscription

Unilever is the first major brand to launch reusable deodorant packaging

News Commentary | January 13, 2021

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