NEWS COMMENTARY

Femtech marketplace Health & Her launches menopause supplement range fully integrated with digital symptom management platform

Published:
September 30, 2020
Services:
Consumer
Activities:
Product
by Danielle Bradnan
Average importance

The use of a digitally integrated platform to help women select, purchase, and use supplements to combat common menopause symptoms is a powerful way to foster stickiness in a product line. The app has an enabled period tracker, symptom assessments coupled with digital therapeutics to assist in alleviating said symptoms, and supplement reminders. By integrating a digital experience, the company is supporting the customer as a "trusted partner" rather than just a "marketplace" and is collecting a significant amount of user data to further refine supplement offerings. Clients should be looking to integrate digital tools as a way to engage clients as partners, instead of as transactional customers.

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