NEWS COMMENTARY

Materialise invests in and partners with Ditto for boosting 3D-printed personalized glasses frames

Published:
October 15, 2020
Coverage:
Accelerating Materials Innovation More...
Activities:
Investment More...
Average importance

Ditto uses AI to conduct facial analysis, make glasses frame recommendations, and provide virtual try-ons. Though this is not the first time 3D printing has converged with personal glasses, this strategic partnership is still worth clients' attention. First, different from previous collaborations like Materialise with Hoya and Morel with Initial, this one offers combined features of ease (face scan via web site without requiring devices), personalization based on the face scan and individual preferences, and AR simulation. Second, this partnership allows Materialise to directly get access to consumer data through Ditto, so it may disrupt the value chain of the eyewear market for mass consumers in the long term.

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