NEWS COMMENTARY

MyAir launches stress management nutrition bar personalized based on wearable data

Published:
October 23, 2020
Services:
Consumer
Activities:
Product
by Jerrold Wang
Very important

MyAir offers stress management nutrition bars with personalized formulations based on users' physiological and psychological data. It uses online questionnaires to collect users' cognitive stress response and tracks their physiological stress responses (like heart rate) via smartwatches. Though the product's effect is still unproven, myAir is worth attention from CPG clients. Its product signals that CPG startups are starting to use wearable data for more accurate user analysis and deeper product personalization serving users' well-being. The data makes it possible for myAir to grow in multiple ways, such as launching products further customized to users' daily schedules or partnering with providers of adjacent products (like beverages).

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