TerraCycle's Loop is partnering with fast-food brands to expand reusable packaging

October 28, 2020
Accelerating Materials Innovation
by Drishti Masand
Very important

TerraCycle's Loop platform is expanding to many fast-food restaurants, including McDonald's, Burger King, and Tim Hortons, with reusable containers and will work on a deposit-based system without any digital markets or gamification tactics. Reusable packaging for fast-food brands makes sense, as they are massive polluters, but post-pandemic, it is unclear if consumers will be willing to adopt shared containers for the sake of sustainability or prefer single-use for hygiene reasons. Lux is skeptical of the adoption of reusable packaging in the current climate; interested clients should monitor the progress of these initiatives for consumer reaction to reusable packaging.

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Further Reading

McDonald's is the first in the food service industry to join TerraCycle's Loop platform to test a reusable cup for hot drinks on the go

News Commentary | September 11, 2020

As part of the reusable cup trials, Loop's cleaning system is developed in partnership with Ecolab and ensures that each item is sanitized and meets high health code requirements. The reusable cup model needs to establish a proof of concept, more so than other material alternatives, as this model ... To read more, click here.


Company Profile | December 08, 2020

Primarily develops collection systems and technologies to help recycle nonrecyclable waste; its main waste composition is a combination of HDPE/PET and PP/PE, which it converts to plastic pellets and sells to manufacturers for plastic lumber, plastic containers, and dunnage Custom designs ... Not part of subscription


Company Snapshot | February 15, 2021

The company was started by Kevin Kumala in 2014 as a means of reducing plastic pollution. The company makes bioplastics from cassava starch replacements as an alternative for traditional plastic consumer products, specifically for thin‑film plastic bags. The company claims the material can compost ... Not part of subscription