Case Study | October 24, 2019
Nestlé first established a footprint in personalized nutrition through its "Wellness Ambassador" program via Nestlé Japan. In August 2019, the company set out to increase that footprint by acquiring Persona, a startup that provides personalized supplements based on a five‑minute online assessment (... Not part of subscription
News Commentary | November 25, 2019
Financial details of the acquisition were not disclosed. This deal is DSM's sixth since 2018 in personalized nutrition, although it is the only outright acquisition. AVA is an online platform, providing nutrition and coaching recommendations based on eating patterns. The acquisition is an anomaly ... To read more, click here.
News Commentary | July 31, 2020
This funding round was led by Innovation Endeavors, with participation from Food Retail Ventures, Maersk Growth, and other investors. Afresh develops machine learning algorithms that help improve inventory management of fresh foods including produce, meat, and dairy products on retail shelves, with ... To read more, click here.
by Thomas Hayes
Since its founding in 2015, Freshly has reportedly grown every year and is now delivering more than a million meals per week across the U.S., with 2020 sales forecasted to be $430 million. There are two plausible reasons for Freshly's success. The first is its focus on prepared meals (rather than meal kits), providing ultimate convenience. The second is its consumer analytics platform and strong distribution network. Nestlé, demonstrating how to adapt to new industry structures, will be sure to take advantage of both aspects. Fellow CPGs should follow suit in finding alternative ways to reach consumers but note that a blockbuster acquisition is not necessary. For example, co-branding products provides a much less risky option.
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