NEWS COMMENTARY

The car interior is getting to look more and more like a cinema

Published:
January 20, 2021
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Mercedes-Benz has demonstrated a dashboard for its future luxury prototype, the Vision EQS. The curved touch-screen display is door to door and 141 cm long and features high-resolution infotainment along with visualizing a wide range of parameters and information produced by the automaker's AI tools. As it is not a self-driving vehicle, many features will be off during driving; however, the trend of offering more engaging and assistive information is clear. With improving driver assistance and ultimately self-driving performance, the role of displays will almost take center stage as a brand differentiator. As a result, the manufacturing and display supply chain will see significant growth outside of traditional TV and mobile segments.

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