NEWS COMMENTARY

Panasonic eyes a very crowded space of automotive HUD

Published:
January 28, 2021
Coverage:
Digital Transformation More...
Activities:
Partnership More...
Low importance

The increasing role of infotainment and assisted driving features allows for differentiation among upcoming vehicles and OEM brands, which focus on providing a driver view augmented with graphic navigation, situational awareness, alerts, and other information from processing camera and sensory data. Panasonic joins the race, where optimizing foolproof AI algorithms to comply with strict automotive regulations is as difficult as engineering HUD hardware. This is why Panasonic teamed up with Envisics and Phiar to combine its display solutions with partners' AI expertise and to compete in a market segment, in which many players, such as Magna, major carmakers, Ceres Holographics, and Texas Instruments, have already been making strides.

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