L'Oréal brand Garnier unveils plans for solid shampoo as sustainable alternative

February 05, 2021
Accelerating Materials Innovation
Average importance

Solid shampoos have been trialed before and are finally breaking out from niche brands and into the mainstream market with the L'Oréal brand. It is likely that L'Oréal observed trends and growth for other brands with this solution and finally decided it was time to enter the market, as more consumers are focused on sustainable solutions for products and packaging alike. A change in product formulation also allows for a change in packaging, with Garnier opting for paper packaging to replace plastic bottles. Clients should monitor, or follow suit if keen, to adopt sustainable solutions for products consumers are willing to accept new formulation types and packaging for and replace incumbents.

For the original news article, click here .

Further Reading

Another fresh foods company chooses sustainable alternative to EPS for e-commerce packaging

News Commentary | June 24, 2020

Smurfit Kappa and Patani Global Food have collaborated to develop paper‑based cold‑chain packaging. Smurfit Kappa claims that the paper‑based solution is 100% recyclable while offering greater flexibility over EPS, as it can be stored flat. It is unclear if this paper‑based solution will have ... To read more, click here.

Water-soluble meets biodegradable: Match made in bio-based heaven or hell?

Analyst Insight | February 15, 2021

Water‑soluble materials are growing in interest for a variety of applications, from single‑use detergent pods to plastic bags to flushable wet wipes. These materials are useful for applications in which standard disposal is not an option or where waste accumulation poses a particular problem. Many ... Not part of subscription

H&M launches pilot test for recyclable paper packaging for e-commerce

News Commentary | January 20, 2021

The turbulent events of 2020 significantly altered consumer shopping behaviors, with a significant increase in e‑commerce for CPG industries like apparel. H&M is switching to recyclable paper packaging for online orders to reduce plastic use and waste for its packaging; it is starting out in ... Not part of subscription