NEWS COMMENTARY

Facebook's rumored smartwatch will have impact on multiple B2C segments

Published:
February 24, 2021
Services:
CPG More...
Priorities:
“Better-for-You” Transformation More...
Activities:
Markets More...
by Jerrold Wang
Very important

Even if the rumor became truth, the success of the Facebook smartwatch is uncertain, given the questionable performance of its launched healthcare services (like Preventive Health) and its tainted record on privacy protection. However, this smartwatch is still worth clients' attention due to its potential to impact clients' businesses. Clients providing personal health solutions should see Facebook as a partner candidate, as it plans to connect the smartwatch with health and fitness solutions (like Peloton bikes). CPG clients should see Facebook as a significant data channel for understanding consumers, as it will be able to combine data from its social network, smartwatch, and other devices (like VR headsets) to gain deeper insights.

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