Cognoa prepares the ground with initial FDA approval for multipronged market approach

June 16, 2021
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by Danielle Bradnan
Very important

This is an important development not only from the care perspective – as early identification of autism is critical to helping children yet is often stymied by lack of access – but from a market perspective. Cognoa is building an ecosystem for autism that considers the patient journey. By starting with a diagnostic tool targeted at pediatricians, it prepares the ground for its next product, a tool that helps autistic children self-manage. By decentralizing both the diagnostic and the treatment, Cognoa is considering multiple challenges in the patient journey and creating a powerful market position in doing so. Clients looking to engage in healthcare should learn from this and develop a multipronged approach for addressing consumer needs.

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