NEWS COMMENTARY

Surprise over Google's dismantling of "consumer health" team misses the point

Published:
June 30, 2021
Coverage:
Digital Transformation More...
Activities:
Staffing More...
Average importance

Google is reorganizing its health division, so far transferring almost a quarter of the staff to other divisions and funneling the remainder into three health groups – Care Studio, Health AI, and an unnamed group – to combine the Fitbit team with regulatory and equity staff. The lack of a "consumer health" team has caused some surprise in the media, as this term has been much hyped. What that surprise overlooks is that "consumer health" is just health – the addition of the word "consumer" doesn't change the needs that are being met. Google is carrying on as it always has, leveraging data to achieve business ends, and the specifics of where it engages along the health spectrum (consumer or hospital) are irrelevant.

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