NEWS COMMENTARY

Zara debuts world's first dress partially made from recycled carbon emissions thanks to LanzaTech's CCU technology

Published:
December 22, 2021
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Despite LanzaTech's partnership with Lululemon to develop "recycled carbon" polyester products, Zara and parent company Inditex beat Lululemon to the punch, officially labeling the apparel giant the first to commercialize a polyester product partially derived from industrial carbon emissions. Surprisingly, Zara's "recycled carbon" dresses are reasonably priced at USD 69 without an accompanying "sustainability premium." Still, the biggest barrier is consumer awareness and education, as consumers are not familiar with products derived from carbon capture utilization (CCU) technologies. LanzaTech is making big steps to publicize CCU technologies in consumer packaged goods but additional awareness and marketing are still needed.

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