Getting Back in Touch with Electronics: Finding Opportunity in Emerging Haptics

June 27, 2013 | State of the Market Report

As touch-based electronic devices have become ubiquitous, original equipment manufacturers (OEMs) turned to haptic feedback to enhance user experience. Now, a crop of emerging haptic feedback technologies – including piezoelectric actuators, electroactive polymer (EAP) actuators, electrostatic force haptics, and microfluidic haptics – is on the rise, offering lower power consumption, faster response times, and a richer user experience. While consumer electronics is the biggest opportunity for emerging haptics, markets like automotive, fitness, and medical applications are all poised to adopt these technologies. In the near term, piezoelectrics will be the first to replace incumbent linear resonant actuators (LRAs) and eccentric rotating mass (ERM) actuators, but technologies that cover the whole device surface will begin to come to market in scale towards 2020. As these technologies continue to gain market share, the 2025 haptics market will climb to $13.8 billion, up from $842 million in 2012.

Coverage Area

  • Digital Transformation

Table of Contents

  • Executive Summary
  • Landscape
    Touch interface proliferation drives demand in consumer electronics and beyond; emerging haptics including piezoelectrics and electroactive polymers look to replace incumbents
  • Analysis
    Emerging haptics will grow to $13.8 billion in 2025; piezoelectric actuators in consumer electronics will be the leading technology and application respectively.
  • Outlook
  • Endnotes