Advances in nanotechnology and materials science have enabled functionalities in coatings beyond the basic protective and decorative attributes. However, the variety of functionalities and mechanisms to achieve them has created mismtached perceptions among coating developers and would-be industry customers. In this report we analyze four coating functionalities – hydrophobic, antimicrobial, photocatalytic, and self-healing – for their applicabilityand disruptive potential across various target segments. We also assess 53 innovative small-to-medium sized developers on the Lux Innovation Grid to predict the winners, losers, hidden gems, and long shots.
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