Green Dreams or Growth Opportunities: Assessing the Market Potential for “Greener” Agricultural Technologies

December 27, 2013 | State of the Market Report

Climate change and negative consumer perceptions about the environmental impact of agriculture are driving innovators to seek alternative technologies for agriculture. Among them, there are bona fide growth opportunities as well as green dreams with little financial market impact. In this report, we examine the potential market opportunities for biopesticides, no-till farming, and biochar as fertilizer.

Coverage Areas

  • Agro Innovation
  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Executive Summary
  • Landscape
  • Analysis
  • Outlook
  • Endnotes

Lead Analyst

Sara Olson, Ph.D.
Director, Research


Aditya Ranade, Ph.D., M.B.A.
Nicholas Kurkjy
Kevin Pang, Ph.D.

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