Utility revenues are extremely large – estimated to be as high as $265 billion in Europe, $370 billion in the U.S., and $1 trillion in Asia. In an effort to increase user engagement and maintain a competitive edge, forward-thinking utilities and telecom companies have engaged home energy management (HEM) technology companies. These companies interface with consumers, and can quantify energy consumption and drive reduction. Energy savings capabilities can range from 1.5% to more than 40%, and implementation is highly dependent upon regional factors. In this report we will outline the value proposition of HEM, which stretches beyond energy savings, and identify winning strategies for utilities, telecom companies, and third-party hardware companies entering the HEM segment.