The Lux Research team is constantly uncovering innovative ideas – novel technologies, creative new business models, and emerging growth opportunities. But while reports of new technologies purported to be transformative can be found in many places, they're often lacking the context or critical analysis to understand the real market opportunities, and the strategies to capitalize on them. In contrast, when a Lux analyst spots a new idea, her first instinct is to try to break it down, poke holes in it, find out why it won't work – and in many cases, it is does not pass muster. So those that do pass Lux’s vetting process really have something to them, as these are the ideas that can really have an effect on our lives, our businesses, and our world. From time to time we challenge the analyst team to give the idea from their research – whether it's a theme, a trend, a market, a company, a technology – that they think will have the biggest impact over the next five to 10 years. Here's some of the ideas Lux is following as we start 2015.
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